fab fitness with
julie barlow

20+ YEARS IN FITNESS. AND I’M JUST GETTING WARMED UP.

For more than two decades, fitness has been part of my life—not as a quick fix, but as a way of living well. And if there’s one thing I know now, it’s that getting stronger doesn’t have an expiration date. I’m still moving, still learning, still challenging myself—and I’m just getting warmed up.

JOIN MY FITNESS & WELLNESS PROGRAMS

FAB FITNESS & WELLNESS

OVER 20 YEARS RUNNING BUSINESSES AND WORKOUTS


I’ve been in the fitness industry since 2004 — over two decades of training, coaching, and running the businesses behind the scenes. I’ve owned fitness franchises and managed corporate wellness programs. I’ve been the master trainer standing in front of a room teaching the class and the partner signing off on payroll after hours. I’ve done this from every angle: as the instructor, the manager, the owner, and the client.

That range matters. It means when I coach a woman over 40 or 50, I’m not repeating something I read.  I’m pulling from two decades of watching what actually works, what actually gets people to stick with it, and what changes in a woman’s body and mindset as she moves through midlife.

Let’s Build your Plan

MY WHY

FITNESS | HEALTH | WELLNESS | MY FIRE


“What lights me up is watching a woman hit a goal she wasn’t sure she could reach.”

Fitness, health, and wellness aren’t just what I do for work. They’re what I care about and what lights my fire.  I’ve built my entire career around this because I genuinely love the training, the coaching, and I love the difference I can make in someone’s health journey.

But what lights me up most is watching a woman hit a goal she wasn’t sure she could reach. That moment when she’s stronger than she was six weeks ago, or she walks into a room and stands a little taller, or she finally feels like herself again.  That’s the whole reason I do this work. I don’t just want women to check a box on a workout plan. I want them fitter, healthier, and genuinely thriving.  I love being the person who gets to help them get there.

let’s get you to that goal

tHE DEPTH, LEADERSHIP & MILESTONES

SOME MAY CALL THIS A RESUME. I CALL THIS MY PROOF OF CONCEPT



  • Owner & President, Fitness 180 LLC (Anytime Fitness) — Opened two fitness franchises from the ground up in the DFW metroplex, from LLC formation through SBA loan approval, staffing, and daily operations. First location hit break-even in year one. Both locations sold and remain open today.

    Anytime Fitness


  • District Group Exercise Manager, 24 Hour Fitness — Ran the group fitness program across nine gyms in Dallas County, hiring, training, and managing over 400 instructors.

    24 Hour Fitness


  • Territory Manager, Weight Watchers North America — Oversaw territory revenue across 4 retail centers, 4 traveling locations, and 50–60 corporate “At-Work” meetings.

    Weight Watchers NA


  • Master Trainer & Partner, The Barre Code – Dallas Design District — Brought on as business partner and master trainer for Texas’s first Barre Code location. Hired and trained every instructor, managed the schedule and retention strategy, and helped run the business side, serving as an advisor to the owner.

    The Barre Code



  • Wellness Director, Lady of America / Results Fitness — Built and ran the personal training and member wellness program, assessing member goals and overseeing the training staff.

    Lady of America/
    Results Fitness



  • Bootcamp Founder & Coach, Fitness 180 LLC — Designed and led 3-week and 5-week group bootcamp programs with a strong track record of results:
    ➾ 3 in-person workouts per week
    ➾ Weekly weigh-ins and fitness progress checks to track results
    ➾ Ongoing accountability built into the program structure
    ➾ Participants consistently hit weight-loss, strength, and fitness goals

    Fitness 180

THE TURNING POINT

WHY THIS BECAME PERSONAL


Somewhere in midlife, my own body stopped playing by the old rules.”

What worked in my 20s and 30s didn’t work the same way anymore, and for a while, that was frustrating — even for someone who’d spent her whole career in this industry.

Here’s what I learned: most women over 40 and over 50 hit that same wall, and most of them think something is wrong with them. Nothing is wrong. Their bodies are just operating differently now, and nobody ever taught them why — or what to do about it.

That’s the gap I’m here to close. Not with another “bounce back” program that treats aging like a problem to fix, but with real strategy from someone who has lived it and coached women through it.

LET’S MAKE YOUR HEALTH PERSONAL

DITCH THE SCALE

Instant Digital Download

LAUNCH PRICE – $27

THIS IS FOR YOU IF

  • You’re over 50 and doing everything right — and nothing is changing
  • You’ve been letting a number on a scale decide how you feel about yourself
  • You want a simple system that fits your real life — not another overhaul
  • You’re ready to finally measure what actually matters
ORDER NOW

  • “I really appreciate Julie‘s approach to weight management and health management with her publication of Ditch the Scale”

    The information she provides is clear and concise, but it also prevents a person from beating yourself up on what you didn’t get done perfectly. She dispelled A lot of myths that I had held about weight management using a scale. I immediately could implement her suggestions with protein intake the very same day I read the information. It was clear and concise, and didn’t involve a lot of steps or expensive Dietary purchases. I already am noticing results from implementing her strategies, and that has helped my mindset with regards to my own fitness journey.
    Michelle
    fitness enthusiast

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